A Matcha Made in Heaven: Jack in the Box Launches Matcha Beverage Lineup Nationwide

Jack in the Box is officially bringing matcha to the drive-thru. With the launch of its nationwide matcha beverage lineup, Jack in the Box becomes one of the first QSRs in the U.S. to feature matcha drinks on its menu, turning a café staple into an accessible, everyday option.

The burger joint known for its tacos is notorious for coloring outside the lines, and this all new introduction of matcha is just that. With the introduction of matcha, Jack in the Box is taking a more beverage-forward approach to innovation, inspired by global flavors and café culture.

“The Matcha Platform represents a different side of Jack in the Box innovation, it’s about expanding the flavor palate, and not just pushing indulgence for indulgence sake,” said Ciaran Duffy, Executive Chef at Jack in the Box. “While we’re known for bold, craveable food, we’re also focused on evolving with consumer tastes and where trends are headed, especially with younger Millennials and Gen Z.”

Unlike coffee or traditional shakes, matcha introduces a different set of culinary considerations and requires balance and consistency. For Jack, the opportunity was not just introducing a new ingredient, but engineering it in a way that guarantees it hits just right, every single time.

The all new Matcha Platform features two unique beverages made with real matcha selected to deliver consistent flavor, color and performance from cup to cup:

• Matcha Iced Latte: Matcha tea swirled with sweetened cream and vanilla, served over ice.

• OREO® Matcha Shake: A creamy vanilla shake mixed with matcha tea and OREO® cookie crumbles, finished with whipped topping.

“When we looked at matcha, the goal wasn’t to chase a hyper-niche or ceremonial product, it was to find a matcha that delivered consistent flavor, color, and performance at scale,” said Duffy. “From a culinary standpoint, that means selecting a matcha that holds up in milk-based beverages, integrates smoothly into our equipment, and still delivers that recognizable matcha character guests expect.”

The new matcha beverages are available now nationwide at Jack in the Box restaurants.