Your Franchise Investment

Franchise concepts in that “sweet spot” under $100,000 are in demand. Do you happen to own a small to medium business in one of these categories and you are thinking about franchising your brand? By Dawn Abbamondi

Lower cost opportunities are cultivated with the right amount of time.

Franchise concepts in that “sweet spot” under $100,000 are in demand. Do you happen to own a small to medium business in one of these categories and you are thinking about franchising your brand?

• Home services

• Personal care

• Youth sports

• Pet care

• After school enrichment

These are all franchise friendly as a low-cost model. Plus, by reducing some risk, helping people launch the business quickly, owners start producing revenues that pay the bills.

Franchisees can join your brand with less initial and long-term financial outlay. This appeals to candidates who can spend the time needed to develop their local operation but don’t want to put their entire net worth on the line. They are able to realize upside potential by investing in nurturing and developing the business.

• No brick and mortar build out

• Low inventory and overhead

• No lease commitments

• Few to no employees needed

As an emerging franchisor, your lower startup investment offering gives you an edge while having broad appeal with candidates who want to own their own business now.

Find people who enjoy sales, like the day-to-day operations, serving customers and are ready to actively engage with their community.

Create this opportunity and a win for franchisees while expanding your perfectly crafted brand into new markets.

A full-time business operation doesn’t have to involve real estate, construction or large teams of employees. Instead, you can choose an opportunity that allows you to invest your skills, energy, and expertise to fully leverage the brand.

• Marketing ready to implement

• Services time tested and defined

• Training to get you going

• Support when needed

These are key benefits of a lower initial investment franchise… a dream come true.

Pre-opening is spent planning out goals not building a facility. You can establish launch communications, talking about your new business frequently with everyone you meet. Then, you get started, able to work delivering services while ramping up your sales and generating revenues.

This issue of FDM is full of options in lower cost models. These are ideal for the candidate looking to reduce that initial outlay of investment but not necessarily seeking a part-time business.

Tune into what you want to do. Share what you bring to the brand:

• Community connections

• Ability to establish trust

• Commitment to ownership

• Ready for the opportunity

• Care for customers

Get ready to own your own business. Now is your time and these are the opportunities you have been looking for to take the next step on your entrepreneurial journey.

Lower cost franchise models are a win-win. With the right balance of time spent, new local owners can make the very most of the investment franchisors have carefully crafted.

Dawn Abbamondi, chief marketing officer at SMB Franchise Advisors, has over 20 years of extensive franchising experience in the coffee, food, convenience, gift and floral industries. Abbamondi leads the areas of marketing, social media, public relations, web development and lead generation. SMBFranchising.com, 215-370-7998, Dawn@SMBFranchising.com