El Pollo Loco Taps Chicken Fast Food Veteran for CMO Role

El Pollo Loco has chosen Hector Muñoz as its new chief marketing officer, according to a QSR Magazine report.

Muñoz is a veteran of the chicken fast food sector, having previously held marketing roles at both Church’s Chicken and Popeyes, according to the article.

“I am joining the El Pollo Loco family during an exciting time and look forward to working closely with both company and franchisee teams to further elevate the brand and its marketing initiatives to deepen the relationships El Pollo Loco has with its customers,” Muñoz said in a statement, according to the article. “Growing up in the restaurant industry from a young age afforded me the experience and opportunity to truly understand restaurant operations from the ground floor, and as such, it is an honor to join El Pollo Loco to support their people-first mission and culture.”