Discovery Map® Celebrates 50 Years of Hand-Drawn Maps and Announces Partnership with Localvore®

Since 1974, Discovery Map® has been creating unique, hand-drawn maps that showcase the best places to shop, dine, and explore in tourist destinations across North America. These maps, curated by local franchisees who live and work in the communities they map, have guided millions of travelers off the beaten path to hidden gems, from small-town cafes to charming boutiques.

“As we celebrate this milestone and look to the future, the acquisition of Localvore aligns perfectly with our mission of supporting local businesses,” said Peter Hans, President of Discovery Map® . “Uniting these two great brands allows us to expand our offerings to travelers in a new way, helping them discover unique, local experiences with even more convenience. We’re excited to see what the next 50 years will bring!”

Localvore, a pioneering app based in Burlington, VT, has long been a champion of the "Buy Local" movement, connecting consumers directly with local merchants and farms. During the pandemic, Localvore stepped up by running the Everyone Eats campaign, which provided subsidized meals throughout Vermont from local restaurants, demonstrating their deep commitment to supporting the community. The app also supports the growing Farm-to-Table movement, where restaurants source fresh ingredients directly from local farms.

With this merger, Discovery Map® will integrate Localvore’s digital platform into its product suite, offering travelers even more ways to explore and support local economies. Localvore's social-minded business values make them a perfect partner for Discovery Map.

Discovery Map® will maintain its iconic paper maps, which will now be complemented by Localvore’s app-based platform, enabling users to enjoy the best of both worlds—traditional maps for navigation, alongside digital deals that make exploring local businesses more affordable and accessible.