Canada’s largest quick serve chicken restaurant is launching internationally

As global demand for quick service chicken restaurants continues to increase, Mary Brown’s is looking to capitalize on international opportunities

Mary Brown’s Chicken & Taters is a well-known and beloved brand in Canada with a 50-year history of success and hundreds of thousands of fans across the country.

As global demand for quick service chicken restaurants continues to increase, Mary Brown’s is looking to capitalize on international opportunities. Europe, Latin America and the Middle East have been identified for international expansion. Following careful analysis of population density, demographics, competition, economics and ease of assimilation, these regions offer significant growth potential for this iconic Canadian brand.

Premium quality standards

Premium quality “Our product is made from scratch with fresh ingredients. Our chicken and potatoes are hand-cut, marinated, breaded and cooked at each and every store. We cook in small batches using our proprietary cookers throughout the day to ensure superior quality and taste, and of course, freshness. It is absolutely the most delicious, best tasting chicken ever,” says Hadi Chahin, President & COO.

Mary Brown’s has developed stringent standards in every facet of operations – cooking, cleanliness, service, product taste, appearance, presentation – and beyond. Each store is frequently assessed and graded for adherence to standards by internal and independent parties. All franchisees are required to complete a rigorous training program that encompasses all aspects of running a successful business.

Growth and awards

– Store count has doubled in the last decade – currently at 160+ stores in Canada with plans to reach 300 by 2022

– Same store sales growth for 15 consecutive years

– Awarded one of Canada’s Best Managed Companies in 2019

– Recent rebranding and modern store design continue to attract key audiences 50 years of proven success

Commitment to franchisees

Commitment to franchisees Mary Brown’s 50-year history as a Canadian franchise is defined by its commitment to its franchisees. Mary Brown’s has won the Canadian Franchise Association’s Franchisees’ Choice Award nine years in a row. This is an honor only a handful of franchises can claim. Chahin credits Mary Brown’s Franchise owners with the brand’s longevity. He says, “They are at the heart of our brand and they bring the brand to life in communities across Canada – and going forward – across the globe.”

Looking to the future What will the next 50 years bring? “More growth and more innovation for sure,” Chahin says, “but we won’t lose sight of what makes Mary Brown’s special. A delicious handcrafted menu and genuine hospitality will always define our brand”