Paris Baguette CDO Talks Franchise Growth & Expansion Strategy

Paris Baguette Chief Development Officer Nick Scaccio recently appeared on the Late Night Restaurant Show podcast to discuss the brand’s continued growth across North America and what makes its franchise model stand out. Scaccio, who started with the brand in a strategic role before moving into operations and now leading development, highlighted Paris Baguette’s rapid expansion, with 229 locations open across North America, 13 of which are in Canada. An additional 30 Canadian locations are currently in development, to reach 100 by 2030.

During the conversation, Scaccio emphasized the brand’s commitment to franchisee support and operational consistency. Every new franchisee team goes through four weeks of intensive, hands-on training at one of the company’s training centers, learning every product on the menu and preparing to deliver the same high-quality experience found at any Paris Baguette around the world. The training includes not only baking and service protocols but also leadership development and brand culture.

Scaccio also explained how the company prioritizes strong franchisee selection. Prospective owners must align with the brand’s values and demonstrate a commitment to upholding Paris Baguette’s standards. With all products made fresh on-site, each location must maintain a high level of execution, which makes training and team retention especially important.

The brand’s North American design, which includes a central display island and sleek, modern interiors, helps elevate the in-store experience and encourage customer engagement. With over 4,000 locations worldwide and a strong emphasis on product innovation, guest experience and operational excellence, Paris Baguette continues to be a strong opportunity for franchise investors looking to bring quality baked goods and café culture to new markets.