TL;DR
Togo's announces plans to bring three new locations to the Reno, Nevada area, aiming for a total of 10 restaurants in the greater Reno area. The brand is expanding into the Reno area with the help of franchisees like Dave Erickson.
Togo's, the 50-year-old sandwich pioneer with over 160 locations, is bringing its first location to Sparks, Nevada in August of this year. The brand is aiming for a total of 10 restaurants in the greater Reno area, with the first location to be opened by Dave Erickson.
“We're looking forward to our continued growth in Nevada,” said Vice President of Franchise Sales and Real Estate, John Dyer. “We're seeing tremendous success in the Las Vegas market with our first two stores, and are confident that franchisees like Dave will continue to build on that as we expand into the Reno area where guests have been asking for years to start serving our world-famous pastrami sandwiches.” He adds, “backed by our proven business model, innovative operating system and upgraded store design, as well as our strong brand recognition, Togo’s will be able to thrive in this market for years to come.”
Erickson, a lifelong fan of Togo’s, grew up in the Bay Area going to the sandwich shop and then went to college at San Jose State, where there was a Togo’s close to his dorm. Erickson says his family’s love for the brand led to the perfect opportunity to franchise in the Reno area.
“My kids were raised on Togo’s,” said Erickson. “And when my youngest son started school at the University of Nevada, Reno, our whole family were quickly dissatisfied with the sandwich selections in the area and so we immediately thought this could be a great market for Togo’s to grow.”
“We are seeing unparalleled demand in the Reno market,” said Dyer. “Nevada is a complementary market to our home state of California; potential franchise partners love, know and recognize Togo’s as the best tasting sandwiches and want to bring that same quality to Nevada — specifically, Reno.”
The cost to open one Togo's restaurant ranges from $276,500 to $516,500. This includes a $15,000 (if you are an existing franchisee buying an additional Togo’s Restaurant) or $30,000 (if you are a new Togo’s franchisee) franchise fee. For more information about franchising with Togo's, please visit *
In this story
This story was originally published in 1851 Franchise on July 12, 2022. Burnaze summarizes and links to the original reporting.
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