How growth chains adapt to a changing restaurant market

How does a growth chain break into a competitive restaurant market?

Read the original at Restaurant Business
How growth chains adapt to a changing restaurant market

TL;DR

John Abdo, CEO of My Burger, discusses how his growth chain adapts to the competitive restaurant market on the Restaurant Business podcast A Deeper Dive. My Burger is an 11-unit chain based in Minneapolis, looking to expand to new locations.

This week’s episode of the Restaurant Business podcast A Deeper Dive features John Abdo, the CEO of the 11-unit, Minneapolis-based chain My Burger.

We spoke with Abdo at the recent Create conference in California, an event hosted by Restaurant Business parent company Informa Connect that is targeted at growth restaurant brands.

We wanted to get the perspective of a growth chain dealing with the various challenges the current industry operates in. Beef costs are soaring, the industry is competitive, and finding new locations isn’t easy.

We also get the story of an interesting, family-owned company and how it thinks about expansion, including strategies for new locations, and where the chain is planning new restaurants.

We’re talking growth on A Deeper Dive so please check it out.

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In this story

This story was originally published in Restaurant Business on August 12, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at Restaurant Business

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