TL;DR
Vicious Biscuit has opened its first restaurant in the Cincinnati market, continuing its expansion across the Midwest. The 2,400-square-foot restaurant is owned by VB Roots LLC, led by franchisee Jacob Mulvey.
Vicious Biscuit has opened its first restaurant in the Cincinnati market at 7240 Outfitters Way in West Chester Township, Ohio, continuing the fast-casual breakfast and brunch brand’s expansion across the Midwest.
The 2,400-square-foot restaurant is owned by VB Roots LLC, led by franchisee Jacob Mulvey, who has operated two McAlister’s Deli locations in Dayton since 2018.
Mulvey signed a three-unit development agreement with Vicious Biscuit and is joined in the venture by partners Mark and Lisa Wood and operating partner Chris Welter.
“Vicious Biscuit has the operational depth of a much larger franchise organization, but what really sets it apart is its commitment to people,” Mulvey said. “That’s something I’ve always valued as a restaurant operator. Opening our first location in North Cincinnati is an exciting step, and we’re looking forward to growing the brand in this region.”
The opening marks another step in Vicious Biscuit’s Midwest growth strategy, with additional restaurants planned under Mulvey’s development agreement.
In this story
This story was originally published by Ben Coley in QSR Magazine on October 22, 2026. Burnaze summarizes and links to the original reporting.
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