St. John’s NL Young Entrepreneur wins 2024 Canadian Franchisee of the Year

The Canadian Franchise Association (CFA) Franchisee of the Year Award recognizes top-performing franchisees for their unique accomplishments and excellence in business performance, community service, and brand involvement. The award was presented at CFA National Convention Awards Gala held April 8th in Montreal, Quebec.

Baker, who won the award on the eve of her twenty-fifth birthday and third anniversary of operating her DermaEnvy Skincare franchise in St. John’s, NL. “It’s a true testament that you can be successful in business and entrepreneurship and franchising no matter who you are, where you come from or how young you are” she told the crowd of industry members in her acceptance speech

Baker thanked her biggest supporters “my former boss who is now my franchisor as well as a mentor and true friend, none of my success would be possible without your unwavering support. Thank you to my dad who raised me on his own and taught me such a strong work ethic and that you can do anything you set your mind to and her boyfriend for the continued support.”

“It’s true that a rising tide lifts all boats, combined with hard work, perseverance and I'm incredibly proud of this young woman's accomplishments in just a few short years” said Cohen MacInnis, President of Wellness Brands Canada Inc., franchisor of DermaEnvy Skincare brand and Baker’s former employer, turned franchisor.

“The Franchisee of the Year award credits a franchisee for their outstanding performance and contribution in helping the Canadian franchising community become Stronger Together,” says Sherry McNeil, CFA President and Chief Executive Officer. “We congratulate Alicia Baker for receiving this prestigious honour.”