TL;DR
A new billboard in London's Piccadilly Circus features targeted ad technology that analyzes vehicles and pedestrians to deliver tailored messages. The billboard will be used by several major advertisers, including Coca-Cola, Hyundai, Samsung, and L'Oreal.
There's a new billboard in Piccadilly Circus boosting highly targeted ad technology. According to a recent article in Adweek, cameras built into the screen are able to analyze vehicles as they drive by and deliver different ads based on the make and model of the car.
The billboard will also work to analyze approaching pedestrians. While this data will be used to deliver targeted messages, the company behind the screen says it will not store any data on these people.
A few of the advertisers that will use the Piccadilly Circus billboard include Coca-Cola, Hyundai, Samsung and L’Oreal.
In this story
This story was originally published in 1851 Franchise on October 18, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.