Pet Wants Franchise

Pet Wants is a fast-growing franchise brand focused on delivering fresh, small-batch pet food and holistic wellness products.

Pet Wants was founded in Cincinnati, Ohio, in 2010 and acquired by Strategic Franchising Systems in 2015. Built for scalability and community engagement, the brand supports pet health through convenient delivery, personalized service and a strong local presence. Pet Wants franchisees can launch mobile-first and scale into brick-and-mortar, offering both flexibility and efficiency for long-term success.

Mission: To improve the health, happiness and quality of life for pets through fresh, high-quality food and wellness products delivered with exceptional service.

Vision: To become the most trusted community-centric brand in the pet wellness space by empowering franchisees to make a difference in the lives of pets and their owners.

• Fresh, small-batch pet food made without preservatives.

• Personalized delivery and subscription-based service.

• Mobile-first entry with option to scale into retail and grooming.

• Holistic products including treats, chews, balms and sprays.

• Strong local brand presence and customer relationships.

• Mobile-first entry reduces startup costs.

• Retail buildout not required until after 12 months.

• Proven model with national branding and tools.

• Comprehensive training through Pet Wants University.

• Robust technology platform to manage operations.

• High customer retention and repeat revenue model.

Pet Wants is actively expanding nationwide. Visit the franchise website to explore available markets.

Initial Costs: The estimated initial investment required to begin operation of a Pet Wants franchise ranges from $148,150 to $239,400. The 2026 Franchise Disclosure Document (FDD) breaks these costs down as follows:

Initial Franchise Fee: The initial franchise fee for a Pet Wants territory is $53,900, payable upon signing the franchise agreement.

Pet Wants currently offers a discount of up to 10% for honorably discharged veterans of the U.S. Armed Forces.

Ongoing Fees: According to the 2026 FDD, Pet Wants franchisees are responsible for the following ongoing payments and fees:

ROI Potential: According to the 2026 FDD, the 51 Pet Wants franchise locations in operation for the entirety of 2025 reported the following annual gross revenue:

All franchisees attend Pet Wants University, which includes hands-on instruction in operations, customer service, sales, inventory management, marketing and pet wellness education.

Franchisees receive ongoing guidance in local marketing, event planning, vendor relationships and business development. Each franchise is assigned a dedicated performance coach.

Pet Wants offers a proprietary POS and CRM system, digital delivery route management, e-commerce integration and branded marketing templates.

• Liquid Assets: $75,000

• Net Worth: $250,000

No prior pet industry experience is required.

Franchisees can launch part-time with a mobile unit and scale into full-time operations. Owners must open a retail storefront within 12 months. Semi-absentee ownership is allowed after the build-out phase.

Pet Wants does not provide direct or indirect financing to franchisees.

“I love that we are helping others. So many people don’t realize how important nutrition is for pets. Not only do I love animals, but I also want to educate the community and make people feel like I’m there for them — not just to sell something. I want them to know they aren’t just a number.”

• Mona Pradhan, Franchisee — Cleveland, Ohio

“Community involvement was a huge factor. I love that Pet Wants encourages franchisees to start by being mobile, attending farmers markets and local events, and truly embedding themselves in their communities. That’s something that resonated deeply with me. For instance, we’re regulars at the Midtown Farmers Market in Sacramento, which is the number one farmers market in California and number three in the U.S. People rely on us being there, and it’s incredible to see the relationships we’ve built.”

• Brenda Campbell, Franchisee — Roseville, California

“We chose Pet Wants because it matches our values. We love the idea of making pets healthier and helping them live longer lives. We got a German Shepherd puppy, Nacho, right after leaving my job, and he had some health issues right away due to his food. Pet Wants sent us a sample, and I could see the difference. Pet Wants never uses sugar, corn, wheat, soy, artificial colors or animal by-products. Watching how much Nacho loved the food and how it helped his health — that’s what sold us on the brand.”

• Charlie Baker, Franchisee — Roanoke, Texas

“This is a very relational business. Your reputation, your behavior and your ability to connect with people — and in this case their pets too — is absolutely essential. We have met some incredible people — people who I would call my friends now. We really followed the blueprint. It’s important to get out there in the community, meet people and create a solid foundation with the customers before you move into that brick-and-mortar space.”

• Jennifer Nicholson, Franchisee — Woodbury, Minnesota

The pet industry continues to grow steadily, with pet food remaining one of its most reliable segments. Bloomberg Intelligence reports that the global pet market is expected to grow more than 45% over the next five years, reaching more than $500 billion by 2030, driven by consistent demand and ongoing spending by pet owners. Pet food represents a significant share of that growth. The global pet food market is projected to reach $179.5 billion by 2032.

Pet Wants stands out through its local-first strategy, fresh food, and flexible model. Competitors include Woof Gang Bakery & Grooming, Pet Supplies Plus and The Dog Stop, which typically require heavier retail footprints and higher overhead.

1. Initial Call: Within one to two business days, a franchise director connects with you to answer basic questions about the model, costs and fit.

2. FDD Review: You’ll walk through the Franchise Disclosure Document with guidance and speak with current franchisees to understand real-world ownership.

3. Territory Selection: Work with the team to identify and secure an exclusive territory using market and demographic data.

4. Corporate Visit: Meet (virtually or in person) with leadership and support teams to learn about operations, culture and ongoing support.

5. Franchise Awarded: Upon approval, sign the franchise agreement, pay the franchise fee and officially join the system.

6. Training: Complete a hands-on training program covering operations, marketing, customer service and launch preparation.

7. Launch: Open your business with support from the team, including a 90-day launch plan to help drive early momentum.

Visit the Pet Wants franchise website to schedule a call and get started.

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