TL;DR
Central Mass. entrepreneurs are using franchises to speed up their business launch, with the Worcester area being attractive for franchise growth due to available commercial property and lower failure rates. FranNet consultant Eric R. Schechterman discusses the benefits of franchising, including easier financing and a wide range of brands beyond food.
FranNet consultant Eric R. Schechterman? discusses that t he Worcester area is attractive for franchise growth, and the region is seeing an explosion in franchises.
He elaborates that there is a lot of commercial property available and franchising has the lowest failure rate when it comes to opening up a business. He also comments that it is usually easier to get financing for franchising because you are opening a proven concept. He dispels myths about franchising only being large food restaurants like McDonalds.
“When people think of franchises, they think of food. We work with over 150 brands, and less than five are food. Food makes up a very small percentage of the franchise world," he told the Worcester Telegram.
Lauren is the Vice President at No Limit Agency. The Michigan native graduated from Boston University and immediately began her career in public relations.
In this story
This story was originally published in 1851 Franchise on January 22, 2018. Burnaze summarizes and links to the original reporting.
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