Unity Rd. Expands Franchise Footprint to East Coast

East Coast Expansion

Massachusetts is one of the fastest-growing cannabis markets in the nation, poised to clear $2 billion by 2023. For those looking to get a piece of this revenue, the state has a rolling dispensary application deadline, but Unity Rd. anticipates that it will likely change soon as market saturation drives availability down.

“The Bay State is wide open for new entrepreneurs to make a name for themselves in cannabis,” said Unity Rd. VP of Franchise Development Justin Livingston. “Even as an East Coast trailblazer, Massachusetts is still developing its recreational market - which means prospective entrepreneurs can be part of solidifying what cannabis will look like in the state for years to come and the time to move is now.”

Market Trends

New York, New Jersey, Pennsylvania, and the rest of New England are watching Massachusetts intently to see which strategy works best. This makes the Massachusetts’ cannabis heavy-hitters influential beyond the state’s borders. Establishing a strong presence early on can lead to a much greater opportunity down the road.

Trends suggest demand for cannabis in Massachusetts is rising with more than 60,000 registered medical marijuana patients and 700,000 adult use consumers – making the state one of the most robust cannabis markets in the nation.

Franchise Details

Launched in 2018, the marijuana franchise has multiple agreements signed with eight entrepreneurial groups across the United States for development in Colorado, Illinois, Michigan, Missouri, Massachusetts, and Ohio, among others. Unity Rd. partners with industry newcomers and existing multi-unit franchisees who are looking to diversify their franchise portfolio as well as existing dispensary owners or operators.

Total investments range from $1 million to $2.5 million, including a $100,000 franchise fee for a single unit or $250,000 for three units. Those interested in becoming a Unity Rd.

franchisee should have access to a minimum $1 million in liquid capital. Franchisees may be owner-operators or passive owners with a designated, experienced manager running operations.

Unity Rd., the retail brand of ONE Cannabis Group, is bridging the two previously disconnected worlds of cannabis and franchising. The industry trailblazer is the first to bring the cannabis dispensary franchise model to the United States - with duality of prowess in both industries to back it up.

Built up from the legacy of Green Man Cannabis and infused with decades of franchise experience, the company helps eager operators and social equity applicants alike open their dispensaries with confidence by utilizing its turnkey franchise blueprint and deep network of seasoned experts to enter the complex industry with ease. The marijuana franchise pioneer offers its partners the knowledge, resources, and ongoing support needed to compliantly and profitably operate a dispensary. The retail franchise is powered by ONE Cannabis Group, which is a Colorado-based, vertically integrated cannabis company.

Recently, it became the first cannabis business to earn a Franchise Times Dealmakers award – a recognition presented to the boldest players driving mergers and acquisitions in franchising. For more information, visit unityrd.com.