iwg signs agreement for new hq location in asheville north carolina

The new HQ center will be located at 16 Biltmore in the heart of downtown nestled in the Blue Ridge Mountains.

Read the original at 1851 Franchise
iwg signs agreement for new hq location in asheville north carolina

TL;DR

IWG has signed an agreement for a new headquarters location in Asheville, North Carolina, at 16 Biltmore in the heart of downtown. The company plans to expand rapidly, capitalizing on the growing demand for flexible workspaces, with a goal of adding 1,000 new locations in North America per year.

The new HQ center will be located at 16 Biltmore in the heart of downtown nestled in the Blue Ridge Mountains. The building is part of the Pack Square Collection which is an assemblage of the city’s most historically and architecturally notable buildings.

  • We are happy to bring more flexible workspaces to the Asheville area,”said Wayne Berger , CEO of IWG Americas.
  • Asheville is a beautiful city with lots of history and nature.
  • We are thrilled to be a part of it.”

Currently 42% of the U.S. workforce is working remotely on a full-time basis, and the global flexible workspace industry is projected to nearly double in size , from $7.97 billion to $13.03 billion, by 2025. According to JLL, by 2030, 30% of all commercial office space will represent flexible workspaces, whereas today, it is less than 4%.

  • The flexible workspace industry is growing exceptionally fast,” said Wayne Berger , CEO of IWG Americas.
  • The pandemic forced most people to work from home for two years, creating a monumental shift in how employees want to work moving forward, and how companies are supporting their employees and their bottom line.
  • People want flexibility, and progressive companies understand the financial and operational advantages of moving a percentage of their real estate portfolio from a traditional lease model to flexible workspaces.
  • This signals that flexible workspaces and coworking are the future of the global work environment, and IWG offers investors an exciting opportunity to get in now while there is still room.”

IWG offers four flexible workspace concepts under its umbrella to match every kind of business, work style and price point, including professional workplace brand Regus , creative workplace brand Spaces , hassle-free workplace brand HQ and luxurious workspace brand Signature .

With over three decades of experience, IWG has fine-tuned its business model to optimize revenue and provide landlords, business investors and property management companies with an attractive opportunity.

  • As opposed to a traditional capital lease, landlords can sign a partnership agreement with IWG and invest the capital in converting the space into dynamic and productive flexible workspace, earning operating income from day one, a higher return on net assets and increased flexibility,” said Berger.
  • For business investors, IWG represents a unique opportunity to enter the booming flexible workspace industry, which offers wide open territory availability, low start-up costs, simplified operations and more.”

The new signing in Asheville is the latest addition to the IWG footprint, expanding rapidly as it capitalizes on the fast-growing demand for flexible workspaces. The team plans to open several more locations in the region.

  • The world is seeing a complete renaissance of the workplace,” said Berger.
  • 90% of employees want to work in a flexible way, 88% of companies have instated flexible arrangements and 50% of employees say they will leave their job if they can’t work flexibly.
  • We’ve been a big part of that evolution, and we are excited to continue expanding in markets across North America, from big cities to small towns.”

Looking ahead, IWG aims to add 1,000 new locations in North America a year as it continues to attract a variety of landlords, business investors, property management companies, banks and asset managers.

In this story

This story was originally published in 1851 Franchise on August 8, 2023. Burnaze summarizes and links to the original reporting.

Read the full story at 1851 Franchise

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