Breakthrough Better-Chicken Brand Celebrates Fifth Florida Location

The better-chicken brand has opened more than 155 locations across the United States and the United Kingdom, and is known for its passionate group of followers in the markets in which it operates. With more than 800 locations in development, the brand’s momentum shows no signs of slowing down.

“North Florida Restaurant Group’s experience owning and operating restaurants across the state makes them great partners to grow with,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “We are extremely excited to continue to expand with stone-cold operators that have a passion for bringing Slim Chickens flavorful offerings to communities across the country.”

The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.

Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.

Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.

Slim Chickens, a leading fast casual franchise which features dine-in and drive-through in the better-chicken segment, opened in 2003 in Fayetteville, Arkansas. Offering high-quality food with a focus on fresh, delicious ingredients, the brand prides itself on its southern flair and commitment to hospitality, all in a fast-casual setting. Food is cooked to order, and the differentiated menu features chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items, alongside 17 house-made dipping sauces

Today, there are more than 155 Slim Chickens locations open and 800 restaurants in development. The brand, which recently launched a strategic multi-unit franchise growth initiative to reach 600 units in 10 years, is targeting qualified and experienced multi-unit groups to develop in dynamic markets across the country.

Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.