Edible Targets Philadelphia for Franchise Growth in 2024

As Edible® — a leader in innovative e-commerce backed by locally owned brick-and-mortar stores worldwide — continues to expand across the U.S., Philadelphia has emerged as a key market for franchise growth in 2024. With a vibrant city center, affordable real estate in suburban areas and a robust public transportation system, Philadelphia presents a significant opportunity for Edible's expansion, particularly with the introduction of its innovative NextGen store concept.

“We are underserved in Philadelphia,” said Mark Mele, chief development officer at Edible. “We looked at the competitive landscape for real estate and we think it's affordable, especially in destination locations like suburban shopping centers. The city center of downtown Philly is very vibrant — a lot of walkable and mixed-use downtown areas.”

Philadelphia’s life science and tech sectors are booming, along with the city's long-standing strengths in education and health care. The region boasts top universities and medical facilities, making it an ideal location for Edible's future growth.

“Philly has also always had great public transportation, which makes it easier for people from the suburbs to get down into the city,” said Mele. “There are top universities and medical facilities.”

Edible’s NextGen store concept represents the future of the brand’s franchise model, blending e-commerce with in-store experiences. These stores feature a more streamlined, customer-centric layout, making it easier for customers to walk in, place orders and pick up their favorite Edible treats on the go. The store footprint is focused on efficiency and is designed to meet the needs of busy customers and their lifestyles.

“The NextGen store concept is perfect for cities like Philly, where both locals and tourists are looking for delicious, sweet treat offerings, and quick, memorable gifting options,” said Mele. “We’re blending convenience and experience in a way that aligns with the lifestyle of Philly’s residents.”

Edible sees room for growth both downtown and in the northern suburbs of Philadelphia.

“We can fit around three to four new locations in the downtown area and then focus on northern suburbs for additional locations,” said Mele. “We already have about 14 in the greater Philadelphia area.”

As part of its expansion plan, Edible showcased its franchise opportunities at the Philadelphia Franchise Expo at the Philadelphia Convention Center on September 28-29. The brand is actively seeking motivated entrepreneurs who are eager to join a proven business model and capitalize on Philadelphia’s thriving market.

“If you’re passionate about building a business and making a meaningful impact in your community, Philadelphia presents a prime opportunity,” said Mele. “We’re looking for franchisees who are excited about our innovative NextGen concept and who want to grow alongside one of the most recognized brands in the gifting industry.”

Founded in 1999, Edible® has revolutionized the gifting industry, uniquely leveraging the synergistic power of an innovative e-commerce hub and locally owned brick-and-mortar locations across the globe. Edible's platform seamlessly blends the convenience of online shopping with a vast retail footprint that services over 80% of U.S.

households within an hour. Expanding beyond its iconic fruit arrangements, Edible has a range of offerings, including delectable dessert boards, cookies, brownies, cakes, farm-fresh flowers and more – perfect for every celebratory occasion and any treat-yourself moment. For more information, visit edible.