CC’s Coffee House Names Jeremy Hecht Director of Franchise Development

The Louisiana-based coffee concept has hired the former Taco Bell and WeWork executive to lead franchise sales and support the brand's national expansion strategy.

Read the original at QSR Magazine
CC’s Coffee House Names Jeremy Hecht Director of Franchise Development

TL;DR

CC's Coffee House has appointed Jeremy Hecht as its new Director of Franchise Development to lead franchise sales and support the brand's national expansion strategy. Hecht brings extensive experience in franchise development from his previous roles at Taco Bell and WeWork.

CC’s Coffee House, the beloved Louisiana-born coffee house concept, has appointed Jeremy Hecht as its new Director of Franchise Development, strengthening the brand’s leadership team at a key stage of growth.

Hecht is a proven and dedicated franchise development professional with extensive experience scaling national and global brands. He joins the CC’s Coffee House team after leading non-traditional growth initiatives for Taco Bell and supporting the expansion of the WeWork global franchise network, bringing robust expertise in development, hospitality, operations and market strategy to support the brand’s franchise growth.

“CC’s Coffee House is a home-grown brand with a cult following and strong community connection, which is what makes its franchising growth initiative so meaningful,” said Hecht. “The brand is entering an important stage of growth, and I’m honored to lead development efforts in this next chapter. The team has built an incredible foundation and support system, and I look forward to building on that momentum and extending the brand’s impact to more communities.”

As the Director of Franchise Development, Hecht will approach each market strategically with an emphasis on thoughtful growth, strong execution and relationship-building, ensuring prospective operators align with the authentic, community-forward values the brand is known for.

“Jeremy is a fantastic addition to the CC’s family, bringing the development experience and strategic mindset we were looking for,” said Celton Hayden Jr., CEO and President of CC’s Coffee House. “He’s passionate about the brand and is committed to identifying the right operators to help us expand into new communities, while staying true to the hospitality and culture that define CC’s. I look forward to what’s to come with him on board.”

Founded in 1995 in New Orleans, CC’s Coffee House ensures guests receive unsurpassed quality in every cup and boasts a menu that celebrates both its signature beverages and diverse offerings. The standout favorite is the Mochasippi, a beloved blended frozen treat that has captured the hearts of guests. At the same time, the Espresso No.

22, a shaken espresso beverage topped with cream, is a fan favorite across the region. It’s more than a drink — it’s an experience that showcases CC’s commitment to coffee craftsmanship. Beyond coffee, the CC’s menu offers a range of non-coffee beverages, including flavorful teas, sparkling energy and shaken refreshers.

CC’s Coffee House distinguishes itself with its dedication to quality, consistency and exceptional service, all rooted in the Saurage family’s commitment to delivering outstanding handcrafted beverages. Each drink is expertly made by passionate baristas with carefully sourced ingredients, ensuring a reliable and engaging experience for every guest. CC’s provides a welcoming space where guests can savor their beverages at their own pace.

In this story

This story was originally published by Ben Coley in QSR Magazine on June 23, 2026. Burnaze summarizes and links to the original reporting.

Read the full story at QSR Magazine

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