Elizabeth D. Sigety

Name: Elizabeth D. Sigety Firm: Fox Rothschild LLP LinkedIn: About Your Firm: National firm/ 21 offices and approximately 800 attorneys serving the middle market. Website: www.foxrothschild.com

What makes your firm stand out as a resource for the franchise industry?

We give clients the focus and service of a boutique – with the reach and resources of a national firm. We have created a Franchise Startup Program to assist startup franchisors start and grow their business in a cost-efficient manner.

What is the No. 1 thing a franchisor/franchisee should look for when identifying the right franchise attorney?

Experience, client service, responsiveness, ability to understand the client’s business and goals and to incorporate them into their work.

When it comes to your work, what makes you happiest?

Being part of the team for my clients and helping them grow and prosper.

What are your top concerns for the franchise industry in the next year?

Continuing to communicate how the franchise model works and its abilities to help small businesses succeed.

What are you most optimistic about in the franchise industry in the next year?

The importance that many politicians seem to be placing on supporting small business, but this may backfire as many mistakenly do not view franchised businesses as small business.