Lash Lounge

Anna Philips founded The Lash Lounge to serve people with a “passion for lashes.” The brand started in 2006, long before the eyelash extension craze. During the early years, Philips spent a long time fine-tuning the brand. Now Philips is known as one of the early experts for lash extensions. The Lash Lounge has set the bar for lash extension training, certification and customization.

The Lash Lounge began franchising in 2009. After 13 years of franchising, the brand has over 115 locations all over the country. Between 2018 and 2019, The Lash Lounge saw 200% growth in sales. The business still managed to keep momentum even throughout the pandemic. The Lash Lounge is partnered with Franworth, which helps build and scale emerging brands.

There are over 115 locations. The 100th location opened in New Orleans in 2019. There are target markets available in the following area:

• Cumberland County, Pennsylvania

• Middlesex County, New Jersey

• Chatham County, Georgia

• Westchester County, New York

The Lash Lounge has a membership-based model. The lash brand is devoted to consultation, customization and care. Members receive service from certified and trained stylists.

According to The Lash Lounge’s 2018 Franchise Disclosure Document, franchisees can earn $310,646–$492,960. The gross profit reported comes from stores that were open the entire 2017 calendar year. Current revenue for The Lash Lounge franchisees is not reported.

An investment in this business ranges from $227,366–$505,345. A breakdown of other fees you will encounter is broken down below.

Initial Investment: $227,366–$505,345

Net Worth Requirement: $500,000

Cash Requirement: $150,000

Veteran Incentives: $2,500 off franchise fee or $10,000 off development fee

Term of Agreement: 10 years

Is franchise term renewable?: Yes

The franchise fee for The Lash Lounge depends on the number of licenses you’re approved to purchase. Entrepreneur reports the franchise fee to be $49,500.

• Chief Innovation Officer and Founder: Anna Phillips

• CEO and President: Meg Roberts

• Vice President of Marketing: Taylor Hulyksmith

• Vice President of Operations: Kristin Kidd

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