TL;DR
Potbelly is offering its Perks members a free bag of Zapp's Potato Chips with the purchase of any entrée from October 5-11. The promotion includes exclusive Hot Pepper Flavored Potato Chips and other Zapp's flavors.
Potbelly is giving Perks members a craveable way to add extra flavor and crunch to their early-October orders. From Monday, Oct. 5 through Sunday, Oct. 11, members can enjoy a free bag of Zapp’s Potato Chips with the purchase of any entrée.
The Zapp’s lineup includes Potbelly’s exclusive Hot Pepper Flavored Potato Chips, inspired by the neighborhood sandwich shop’s signature Hot Peppers. The chips bring the bold, spicy giardiniera flavor Potbelly fans have long loved as a favorite sandwich topping into a crunchy, snackable form. Perks members can also choose from other Zapp’s favorites, including Regular, Salt & Vinegar, Mesquite BBQ, Hotter ’N Hot Jalapeño and Voodoo.
Fans can enjoy their Zapp’s Chips as a tasty side or take the crunch up a notch by piling the chips right onto their favorite toasty sandwich. Perks members can redeem the offer when ordering through Potbelly.com, the Potbelly App or in-shop by scanning their Perks account.
“A great sandwich deserves a side with just as much personality, and that’s why Zapp’s has had a place at Potbelly for so long,” said Marc Nystrom, Senior Director of Brand Marketing at Potbelly. “For us, rewarding our Perks members starts with the food they love. This is a chance to treat them to a classic part of the Potbelly experience.”
For information on other exclusive offers and rewards, Potbelly encourages fans to join the Potbelly Perks program where they can unlock special offers on the entire menu.
In this story
This story was originally published in Franchising.com on October 9, 2026. Burnaze summarizes and links to the original reporting.
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