TL;DR
Save A Lot customers are baking more this holiday season, with a focus on chocolate and sweet treats. The store's sales data shows a significant increase in sales of baking essentials such as chocolate chips, vanilla extract, and flour.
Move over ham. Move over turkey because when it comes to holiday cooking, Save A Lot shoppers are spending this December baking something sweet. Just how much baking do our customers do around the holiday? We crunched the numbers, looking at last year’s sales data to see which items we sell the most of throughout the month. No surprise, we sold a ho, ho whole lot of pantry supplies that are essential for great cookie, cakes, brownies and pies. Here’s what the numbers showed:
When it comes to baking, our customers love their chocolate. Last December, we sold 55,000 bags of our Ginger Evans Semi-Sweet Chocolate Chips. That’s 41,000 pounds of delicious chocolate goodness.
The next biggest seller partners perfectly with those chocolate chips: our Marcum Pure Vanilla Extract. Sales of that in December alone went up nearly 80% over the rest of the year.
Rounding out the top three best sellers is our Ginger Evans All-Purpose Flour 5 lb bag. Customers picked up 40% more flour in December.
Calling all cake fans: sales for our Ginger Evans Yellow Cake Mix increased 33% in December 2021.
Finally sales of our Good Nature 18-count Grade A Large Eggs were up 30%.
In this story
This story was originally published in Franchising.com on December 19, 2022. Burnaze summarizes and links to the original reporting.
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