Threshold Brands, the multi-brand home services franchisor, has had a great start to 2022. In addition to USA Insulation, Sir Grout, Plumbing Paramedics, Heating + Air Paramedics, MaidPro, Pestmaster Services and Men In Kilts, Threshold Brands recently acquired Granite Garage Floors. Along with this addition to the family, the franchisor has seen great success within its brands individually, and it continues to expand to states across the country.
“Threshold Brands has had a strong first half of the year, and we’re excited to continue that momentum through the remainder of 2022,” said R. Scott Sutton, chief growth officer at Threshold Brands. “I’m proud of the way that the team has come together and rolled up our sleeves to make it happen, because making dreams come true is a really important focus for all of us.”
Brand Growth Update
The Threshold Brands Family Is Growing
The franchisor has sold 56 units through June 30th, welcoming a total of 37 new owners and congratulating several current franchisees who have chosen to expand geographically, or have added additional brands. The corporate team is also expanding as Larry Fox and Shelly Gagen-Block have joined as chief financial officer and chief human resources officer, respectively.
At the franchise level, Cameo Crumbly has joined Sir Grout as the new business and operations coach. Adrienne Cardinale has joined as marketing manager for Plumbing Paramedics and Heating + Air Paramedics.
A ninth brand, Granite Garage Floors, was also acquired by Threshold Brands.
“Granite Garage Floors has proven to be an incredibly strong franchise opportunity with immense growth potential, and it complements our team of industry-leading service brands,” said Hagan Kappler, Threshold Brands’ CEO. “Garages typically account for 15–20% of a home’s square footage, and like the other segments our brands address, the garage represents an important focus area where many consumers desire high-quality solutions and service.”
Market Expansion
As They Expand, Threshold Franchises Are Entering New States and Selling Out Markets
While brands under the Threshold Brands umbrella are scattered across the nation, many units have experienced additional development this year.
Men In Kilts, the exterior cleaning concept, opened its first locations in Kentucky, Tennessee and Florida, and Plumbing Paramedics established its first franchised unit in Indiana. Plumbing Paramedics’ sister company, Heating + Air Paramedics, has opened new units in Indiana, Nevada, Tennessee and Texas.
Sir Grout is bringing hard surface restoration and maintenance to Colorado, newly entering the state, and it has officially sold out its Dallas, Texas market. Further, USA Insulation is breaking into Missouri, Wisconsin, Colorado and Minnesota, having already sold out the St. Louis and Denver markets.
Awards and Recognition
Multiple Threshold Brands Franchises Receive National Awards
While the brand’s continued expansion and year-over-year revenue growth are a testament to the company’s culture and success, it doesn’t stop there. Just this year, multiple brands under the Threshold Brands umbrella have received national recognition.
MaidPro was recognized in Franchise Business Review’s Culture 100 Awards based on its franchisees’ responses to an FBR survey regarding leadership, core values, honesty, integrity and overall support.
“It’s very humbling because there are a lot of great brands out there,” said Tom Manchester, president of MaidPro. “And, it’s really a testament to the franchisees in the system, as well as the MaidPro team that we have here. I’m incredibly grateful for my team and our franchise network as well as just being grateful for being recognized.”
Sir Grout, USA Insulation and MaidPro all received placements on Entrepreneur’s Franchise 500 Ranking, and Bob Vila ranked Men In Kilts as the number one best power washing company of 2022.
Threshold Brands won the Franchise Innovation Award for Most Innovative Service Introduction, rewarded for its unique approach to bringing the Plumbing Paramedics and Heating + Air Paramedics franchise brands to market earlier this year.
Threshold Brands is focused on opening doors for franchisees, customers and employees to pursue their dreams. Threshold’s portfolio includes a growing number of franchised service brands, including USA Insulation®, MaidPro®, FlyFoe®, Men In Kilts®, Pestmaster Services®, Sir Grout®, Plumbing Paramedics®, Heating + Air Paramedics®, and Granite Garage Floors. More information about Threshold Brands and its franchising opportunities are available at
In this story
This story was originally published in 1851 Franchise on August 22, 2022. Burnaze summarizes and links to the original reporting.
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