Franchise Founders appoints new VP of franchise development

Franchise Founders has announced the appointment of Jay Capparella as the group’s new VP of franchise development.

In his 30 years of experience, Capparella has worked in consulting, development and franchise sales for brands such as The Entrepreneur’s Source, RE/MAX, Fantastic Sam’s, BrightStar Care, The Pinnacle Franchise Development Group and many more. This extensive experience will help Franchise Founders in brand building and development.

“I am passionate about helping entrepreneurs, identifying if their business fits into a franchise model, and then creating their strategy and growth projection. We find out what is important about the brand in the marketplace, what the future holds for the brand inside a competitive landscape, and what is the market potential based on industry information and trends,” said Capperella.

“From there Franchise Founders works closely with the brand and supports them on their journey. We help identify, ‘what must be accomplished in the short term and then long term, and what steps are needed to set up a successful franchise system?’”

In his new role, he will help implement proven franchise models, from lead generation to deal fulfillment.

“One of the key features that we are using is a team approach, not just an individual sales approach,” said Capperella.

“It’s the beginning of an equity partnership and Franchise Founders are experts in creating the systems for growth. It’s about developing a solid platform, identifying the right buyer target, implementing a lead generation strategy and building trust to create a robust pipeline.”

Capparella will be working with the likes of Bobby Chez, Patriot Broadband and Rizzieri Salon.