TL;DR
Showhomes is expanding its presence in the Midland, Michigan market due to its attractive size and demographics. The company's COO, Matt Kelton, cites the area's potential for dominance and affordable housing as key factors.
Midland was recently named one of the top markets in the country for young entrepreneurs, and the Midland Reporter-Telegram spoke with Showhomes COO Matt Kelton about the Showhomes brand and their plans in Texas.
The article mentions that Showhomes specifically likes the size of the Midland market.
Said Kelton, “You can go into it and dominate as opposed to a market like Dallas or Chicago. A market like Midland would be good -- there are more people moving in. You see millennials moving back (to their hometowns) after a few years in the big city.”
The article goes on to mention that at the moment he can only sell franchises in the Houston market, but that Midland remains a strong option due to its affordable and high-end housing.
In this story
This story was originally published in 1851 Franchise on July 11, 2016. Burnaze summarizes and links to the original reporting.
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