TL;DR
Restaurants with build-your-own formats increased sales twice as fast as made-to-order fast-casual brands in 2014, according to Technomic. Fast-casual as a whole made considerable gains over the past year, posting huge increases in annual sales and unit counts.
During 2014, restaurants featuring build-your-own formats increased sales twice as fast as made-to-order fast-casual brands, according to Technomic.
"Consumers certainly like the freshness, food quality and prices at made-to-order fast-casual brands, but there is something about the build-your-own format that they prefer significantly," Darren Tristano, executive vice president of Technomic, said in a statement. "More customers, especially Millennials, see the personalization and engagement that come in a build-your-own menu offering as the greatest differentiator in dining out. These trends are likely to lead fast casual's growth for years to come."
Fast-casual as a whole also made considerable gains over the past year, posting huge increases in annual sales and unit counts, especially when compared to the overall restaurant industry.
In this story
This story was originally published in 1851 Franchise on June 3, 2015. Burnaze summarizes and links to the original reporting.
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