TL;DR
Taco Bell is adding Steak Rattlesnake Fries to its menu nationwide for a limited time starting February 28. The brand tested the item last year as part of an effort to expand menu offerings.
It’s official: Taco Bell is adding so-called Steak Rattlesnake Fries to its menu, according to a Nation’s Restaurant News report.
In an effort to expand menu offerings, Taco Bell tested two different spicy items last year, one of them being Rattlesnake Fries and the other being Reaper Ranch Fries, according to the article.
The brand has decided to add the Rattlesnake Fries - now called Steak Rattlesnake Fries - to menus nationwide starting Feb. 28 for a limited time, according to the article.
“It’s a little bit of an eating adventure,” Taco Bell group manager of product development Rene Pisciotti said of the Steak Rattlesnake Fries, according to the article.
The article also noted that other brands have recently been introducing new menu items in an effort to boost sales, including McDonald’s, which is introducing Donut Sticks to help with breakfast sales.
In this story
This story was originally published in 1851 Franchise on February 21, 2019. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.