TL;DR
Mary Ann O'Connell discusses her journey in franchising and strategies for empowering female franchisees. O'Connell suggests that franchisors should understand and support the unique perspectives and approaches of female franchisees.
1851 Franchise talked with O’Connell about her journey in franchising, her accomplishments in the industry, and the strategies she suggests for franchisors looking to empower and support female franchisees this year.
“I do think that, as much as we like to say everyone is the same, we're not — we're different but equal,” said O’Connell. “And I think franchisors need to understand that women intrinsically come from a different point of view. We tend to be more collaborative and we tend to be more loquacious. There are studies that show we speak more in conversations than men do. So be patient and listen — and then just get the hell out of our way.”
In this story
This story was originally published in 1851 Franchise on March 26, 2024. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseLiked this? Get the week's franchise news, explained
- Sunday 8 AM ET weekly + a monthly deep dive
- Sections picked for the industries you follow
- Every claim linked to its source. Free.