Pizzeria Uno's Hotel Conversion Program Brings in Hotel Guests, Locals

Pizzeria Uno has developed a symbiotic relationship with hotels by transforming previously underutilized hotel kitchens into Uno restaurants. In an interview between Pizza Marketplace, Uno’s CEO, Eric Frederick, and Uno’s Dead of Marketing, Chris Dellamarggio, the brand’s leadership explained the mutual benefit of hotels converting their restaurants into Uno locations.

According to Frederick, “The best strategy involves solving a problem for somebody else and doing something a little bit different,” which in this case is turning a previously underutilized restaurant and creating a new revenue stream through Pizzeria Uno. The hotels also see additional clients in the form of third-party deliveries as opposed to revenue solely from hotel guests.

Currently, Uno has partnered with three hotels for this pilot conversion program. Already each hotel has seen over 100% increase in sales, with an additional 10 conversions taking place by the end of the year.