TL;DR
The Pie Hole has partnered with Goldbelly to ship its iconic pies nationwide, resulting in high demand during the holiday season. The company saw a significant increase in online sales, with over 200 whole pies and 24-packs of assorted Pie Holes shipped on December 23.
In addition to significant year over year sales performance, online sales increased tenfold month over month in December, averaging 50 units per day, with a surge on December 23 resulting in shipments of more than 200 whole pies and 24-packs of assorted Pie Holes.
“Our first holiday season with Goldbelly is a good indication of the high consumer demand for our unique, hand-made pies nationwide,” said Sean Brennan, CEO, The Pie Hole. “It is fantastic to see our products available alongside fellow iconic food brands and gifts, it will help us reach a new level of growth.”
Started in 2011 by “Pie Mom” Becky Grasley, The Pie Hole was founded to bring Grasley’s five-generations-old family recipes to the masses. Every menu item is made from scratch and by hand, featuring both traditional and modern pie flavors of the sweet and savory variety. Menu mainstays that are also available via online ordering through Goldbelly include Mom’s Apple Crumble and Cereal Killer Pie, which has a vanilla wafer crust, and a filling made with a cream cheese base packed with Fruity Pebbles and then topped with Froot Loops.
Included in each shipment through Goldbelly are materials highlighting The Pie Hole franchising opportunities. The Pie Hole is partnered with Fransmart, the industry leading franchise development company behind the explosive growth of brands like Five Guys Burgers & Fries and The Halal Guys, as their exclusive franchise development partner to grow the brand. The Pie Hole is currently looking for experienced multi-unit foodservice operators to develop franchise territories across the nation.
“We believe attracting the highest quality franchisees starts with being passionate for the brand and the product,” said Brennan. “With more people tasting and experiencing our pies, we look forward to expanding our franchised locations and planting roots in additional markets to spread our passion further.”
Upcoming major holidays for The Pie Hole include National Pie Day on January 23, Valentine’s Day and Pi Day on March 14.
Inspired by afternoons spent making pie with her family, “Pie Mom” Becky Grasley opened The Pie Hole in 2011 to share her generations-old family pie recipes with a new community. Serving sweet dessert pies, savory pot pies, and an exclusive line of The Pie Hole Fair Trade coffees, The Pie Hole offers delicious, distinctive flavors made with premium ingredients. The Pie Hole’s unique creations are available for breakfast, lunch, dinner and late night, along with the ability to accommodate large orders, corporate parties, and weddings.
The Pie Hole has gained wide recognition, including being named “Top 12 Best Pies in America” by Conde Nast Traveler, “24 Of The Most Delicious Pies In America” by Buzzfeed, “The 22 best desserts in all of LA” by Refinery29, “50 Things You Need To Eat In LA Before You Die” by Spoon University, and was featured on The Cooking Channel Unique Eats. For more information on The Pie Hole, visit www.thepieholela.
Goldbelly finds America's most unique, creative, and legendary foods from across the country and ships them to your door, anywhere nationwide. Founder & CEO Joe Ariel and his team of "Food Explorers" seek out all kinds of cuisines from sweet to savory, classic to novel, and everything in between to build a selection of the nation's best handmade, small-batch foods. By helping artisan merchants build an e-commerce operation, Goldbelly offers a platform for small businesses to reach new customers and grow their revenue and reach customers outside of their local area.
In this story
This story was originally published in Franchising.com on January 10, 2020. Burnaze summarizes and links to the original reporting.
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