The Wall Street Journal: Checkers & Rally’s Finds Sweet Spot by Targeting the Millennial Crowd

When it comes to the American economy, Millennials have emerged as optimistic while their older counterparts have become increasingly wary.

That's according to a recent article in the Wall Street Journal, which examined the fact that the gap between under-35 Americans and the 55-and-over set hit a record level in June, three times the average since 1980.

Checkers and Rally's, a franchise chain based in Tampa, has found success in targeting the Millennial crowd with their value-based menu and convenient drive-thru model.

“While younger people have more disposable income, the seniors probably have the toughest time of anybody right now,” Terri Snyder, Chief Marketing Officer and VP of Checkers & Rally's Restaurants, Inc., told the Wall Street Journal.

Snyder noted that increases in minimum wage and lower gas prices have helped spur additional spending among the Millennial crowd, while older Americans have been less likely to spend. The University of Michigan’s consumer confidence report also showed a widening gap between Millennials and those 55 or older - reaching a record level in August and continuing through the spring.