Invest in Luxury Wellness: Top 5 Reasons to Buy a Woodhouse Spas Franchise in 2024

As the spa industry continues to thrive, luxury wellness brands like Woodhouse Spas present an exceptional investment opportunity. With a strong average unit volume (AUV) of $2.4 million and a proven business model, Woodhouse Spas stands out as a leading choice for franchisees passionate about wellness and luxury. Here are the top five reasons why investing in a Woodhouse Spas franchise in 2024 is a smart move.

One of the most compelling reasons to invest in a Woodhouse Spas franchise is the impressive $2.4 million AUV reported in the brand’s 2024 Franchise Disclosure Document. The estimated initial investment range is $1,486,677 to $2,592,081. This figure speaks to the robust demand for high-quality spa experiences and the strong financial performance of Woodhouse locations across the country.

“Our year-over-year growth has remained strong, even through COVID-19 challenges. With 86 units operational, we’ve developed a robust model spanning unit-level economics, leadership and support systems, positioning us for further expansion,” said Scott Thompson, chief development officer for Radiance Holdings. “The spa industry has shown consistent, strong growth, and likewise, we’ve seen a growing demand for the services and experience that Woodhouse Spas uniquely offers. This is truly an opportune time to join the Woodhouse family.”

“The barrier of entry is high for Woodhouse because they are very expensive and luxurious. Woodhouse tends to attract people in their second act of life or those who have already accumulated some wealth but are also entrepreneurial,” said Woodhouse Spas franchisee owner, Kimberly Powell. “It attracted me because I was a guest first. Seeing it in real life and meeting the owner, who was doing well, put a lot of my fears aside”

Revenue streams and profitability

Woodhouse Spas franchisees benefit from multiple revenue streams that enhance profitability and provide financial stability.

“Specialized services including massage, facials, nails, body treatments, alongside retail, gift cards, events and non-touch therapies like infrared saunas and salt rooms — our owners can tap into multiple revenue streams,” said Glory Owen, director of franchise development marketing for Radiance Holdings. “Our guests can enjoy a body detox wrap, experience a rejuvenating deep tissue or body balance massage, and then take home premium retail products to continue their wellness journey at home.”

This diversity allows franchisees to tap into different customer preferences and maximize their earnings potential.

Luxury spa experience

Woodhouse Spas sets itself apart from other franchises in the industry with its focus on luxury rather than the typical membership-based model. The brand aims to compete with high-end spa experiences, providing guests with a personalized and immersive visit that goes beyond just a service.

“The original mission of the brand was driven by the belief that guests shouldn’t have to fly to a faraway destination to get a resort-style spa experience,” said Lori Merrall, vice president of franchise sales. “With Woodhouse, you can have that same amazing experience you’d get at a high-end, five-star resort without leaving your hometown.”

From the plush robes to the soothing aromatherapy and the healing sounds of nature, every detail at Woodhouse Spas is meticulously curated to ensure guests leave feeling rejuvenated.

“As a franchisee, your business appeals to a wide variety of guests because we don’t take a one-size-fits-all services approach that many spas do,” said Merrall. “We’ve intentionally developed offerings that address our guests’ individualized pain points, like improving the sleep cycle and creating mental clarity.”

These are some of the reasons why Woodhouse Spa was recently ranked No. 1 in the Massage & Spa Services category on Entrepreneur Magazine’s 2024 Franchise 500 list, solidifying its place as one of the 2024 Best of the Best Franchises.

Industry growth and demand

The spa industry is a robust and growing market, with a size of $20.1 billion in 2023 and further growth projected in the coming years. This growth is driven by an increasing focus on mental health, wellness and self-care, with 78% of consumers saying it’s important to attend regular salon and spa services for a sense of normalcy.

“This is a great industry to be in right now because you don’t have to worry about being replaced by Amazon or AI,” said Merrall. “Our services can only be delivered by another person and that is why there will always be a need for them.”

Woodhouse Spas, with its established brand and growing demand, is well-positioned to capitalize on this thriving industry, offering franchisees a stable and profitable business opportunity.

Woodhouse Spas is looking for passionate individuals who have a love for the spa industry, travel and wellness. The brand values franchisees who are committed to making a meaningful impact in their communities by providing a sanctuary of luxury and wellness.

“Our most successful owners are individuals who have been spa members with us in the past,” said Thompson. “Whether you’re a leader looking to leave the corporate world or a multi-unit franchise owner seeking to expand your portfolio with a luxury brand, Woodhouse Spas offers a fulfilling and rewarding franchise opportunity.”

“Despite being successful in the corporate world, I always wanted to be an entrepreneur. I had reached a point in my corporate career where finding a similar high-paying job was challenging, and I had to make a decision about my future,” said Woodhouse Spas franchisee owner, Stacey Howell. “As a customer of Woodhouse, I loved the service and wellness aspects, which aligned with my values. Running a nonprofit also showed me the impact of improving people’s lives, and transitioning to a wellness-focused business felt like a natural progression.”

With a plan to open 10-12 new locations annually, Woodhouse is looking for qualified and passionate franchisees in prime markets like Chicago, Southern California, Arizona and South Florida, to name a few.