Juice It Up! is “Crazy” for Summer with Launch of New Sandía Loca Smoothie & Bowl

Meaning “crazy watermelon” in Spanish, the Sandía Loca lineup is inspired by a traditional Mexican treat made with fresh fruit that’s commonly served in a hollowed-out watermelon and topped with Tajín®. A blend of strawberries, watermelon juice, lime sherbet and Tajín®, the Sandía Loca Smoothie is a drinkable version of this classic fruity treat. The Sandía Loca Bowl features the smoothie base topped with fresh banana, strawberries, pineapple, cucumber, coconut flakes and Tajín®, making it a nutrient-dense option loaded with fiber, iron, potassium, Vitamin B and magnesium.

“The super hydrating watermelon is arguably the most quintessential summertime fruit, and we wanted to evoke the ultimate pool party and picnic vibes with our newest innovation, the Sandía Loca Bowl and Smoothie,” said Susan Taylor, Juice It Up! President and CEO. “Not only does watermelon pack a ton of flavor and functionality on its own, but we’ve also brought in ingredients like cucumber, pineapple, strawberries, coconut and Tajín® to add refreshing layers of taste and texture for a flavor fiesta that lasts all summer long!”

Available through September 21, the new Sandía Loca smoothie and bowl will be featured on the Juice It Up! menu alongside the brand’s many nutrient-packed raw juices, superfruit bowls and classic and specialty smoothies. Guests can order the new limited time products through Juice It Up!’s mobile app.