TL;DR
Blaze Pizza is testing a 14-inch pizza to increase takeout and delivery sales. The larger pizza is touted as "perfect for sharing" and aims to open up new opportunities for the brand, including delivery and catering.
Data shows that more and more customers are opting to either pick up their food or have it delivered, which is why Blaze Pizza is testing out larger pies, according to a Restaurant Business report.
The Los Angeles-based pizza chain is testing out a 14-inch pizza and touting it as “perfect for sharing,” according to the article, which also noted that Pie Five Pizza of Rave Restaurant Group opted to offer a larger pizza back in 2017.
“It opens up a whole new opportunity for us,” Rave Restaurant Group president Bob Bafundo told Restaurant Business. “Where fast-casual pizza is much more focused on the single guest or small group, the 14-inch now opens us up to larger groups. It opens up delivery. It opens up catering down the line.”
In this story
This story was originally published in 1851 Franchise on February 18, 2019. Burnaze summarizes and links to the original reporting.
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