Sweet Paris Crêperie and Café Expands Minnesota Presence With Brand New Location in the Mall of America

The local partner behind the new Sweet Paris location is the Tenacity Restaurant Group. The group is led by CEO Dustin Wetzel, CFO Pete Thelen, and Strategic Advisor Dan Vansteenburg, seasoned executives with extensive experience developing restaurant concepts across the Twin Cities since the early 2000s. With their keen insights on trends and tastes across Minnesota, they embarked on a search of new and exciting concepts they could partner with and bring to their market.

This search led them to Sweet Paris, where they found the right combination of a quality concept, with an excellent product and a supportive leadership team.

“Sweet Paris is a unique dining experience that transports guests to a sidewalk café in Paris with its ambiance, delicious crepes, espresso, and French Riviera inspired cocktails,” said Dustin Wetzel. “We are excited to bring this experience to the people that visit the Mall of America every year,” added Pete Thelen.

"Our team is thrilled to be working with Tenacity Restaurant Group to bring the Sweet Paris concept to one of the most popular attractions in all of the Midwest,” said Allison Chavez, CEO and Co-founder of Sweet Paris. “Located on the first level, next to Nordstrom, the new location allows us to be introduced to the visitors that stop by the Mall of America every year.”

The Mall of America Sweet Paris Creperie & Café is the brand’s second store in Minnesota and the 17th store overall in its portfolio. Tenacity Restaurant Group will bring two additional units to Minnesota in the near future as part of the four-unit agreement signed with the brand in 2022.

Sweet Paris Mall of America is open Monday – Saturday from 8 a.m. to 9 p.m. and Sunday 8 a.m. to 7 p.m.