TL;DR
Slim Chickens, a fast casual franchise, announced its new restaurant opening in Bartlett, Tennessee, with DHR Chicken, a seasoned restaurant group, at the helm. The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase.
Slim Chickens, a fast casual franchise, which features dine-in and drive-thru service in the better-chicken segment, announced today its new restaurant opening at 8477 US-64, Memphis, TN 38133. DHR Chicken, a seasoned restaurant group, is at the helm of the new location.
“DHR Chicken is bringing Bartlett its new go-to stop for great food,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “Passion for the brand is exactly what we look for in franchise partners, and this group believes in what Slim Chickens is about. We are excited to continue to grow in Tennessee with them!”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on July 29, 2021. Burnaze summarizes and links to the original reporting.
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