Power Trucks USA Looks to Virginia to Kick Off National Franchise Growth

Power Trucks USA , the automotive franchise that performs all truck, Jeep, car and SUV aftermarket accessory sales, service and installations, is ready to dominate the industry. With multiple revenue streams, strong supplier relationships and an expert leadership team, the concept is well-positioned to expand beyond its hometown of Warrenton, Virginia, which is why the team is officially launching the Power Trucks USA franchise opportunity. And although the team is willing to partner with franchisees anywhere in the country, they are actively targeting surrounding markets in Virginia to start growth.

“Both north and south Virginia have the potential to be very prominent for us,” said Jeremiah Fiel , CEO and Co-Founder of Power Trucks USA. “We want our home base to be right in the bullseye, expanding out from there at a 60-mile radius with new territories and then moving further south.”

Some of those nearby markets in Virginia, Fiel suggests, include Charlottesville, Richmond, Williamsburg, Virginia Beach, Lynchburg, Winchester and Blacksburg. And as a brand new franchise, the concept has wide-open territory availability, with room to add at least half a dozen territories in the state.

Target markets identified

Ideally, the Power Trucks USA team is looking to find markets similar to their home market of Warrenton, which has proved to be the ideal size and demographic for the business. “We want to find partners in small towns, with populations of maybe 10,000 to 12,000 people, where everyone knows each other,” said Fiel. “There is not a lot of truck aftermarket accessory competition in the state of Virginia, and franchisees have an opportunity to connect with their local dealerships and really establish a strong relationship and referral network.

Nearly half of our business comes from car dealerships, so there should at least be a couple in the market. There are thousands of towns like that.”

Additionally, Fiel says the consumer demand for Power Trucks USA’s services is only growing in areas like Virginia. “The farther you head into Virginia, the more good old boys with trucks,” he said. “That is why there may be more opportunity in rural areas than in big cities, even though the business can work in those areas as well. Cities like Charlottesville are blowing up, which means stronger business overall.”

Industry growth potential

The $50 billion aftermarket accessory industry continues to grow across the country as auto prices increase and people prioritize the up-keep of their current vehicles. While demand is booming, the market is still fragmented, and Power Trucks USA stands out with a uniquely singular approach.

“There are a few mom-and-pop businesses in the industry and a few regional players, but nobody who brings our level of passion about taking care of truck and Jeep enthusiasts,” said Jeff Shiring , Co-founder of Power Trucks USA and Founder of Managing Partner Whitecap Enterprises . “There are a lot of businesses that try to do it all, whether it be manufacturing sheds or selling trailers, but we don’t see how that is connected to the mission. We are keenly focused on being the preferred group to service customers’ trucks and Jeeps. That is a big key differentiator.”

Power Trucks USA aims to satisfy all truck, Jeep, car and SUV aftermarket accessory needs. This includes everything from lift kits, wheels, bumpers, lighting, bed covers, toolboxes, hitches and winches to window tinting, audio systems and floor mats. The company also performs all general maintenance services, including oil changes, brakes, tires and engine repairs on all types of vehicles.

Best of all, Shiring says prospective franchisees can tap into those revenue streams for a competitively low investment range of $250,000 to $400,000. “The economics are just very strong,” he said. “Compared to other franchises, it is a very reasonable investment, and the returns presented in the FDD are very significant.”

Franchise support and investment

Since incoming owners in Virginia will be the first in the Power Trucks USA system and will be close to the brand’s headquarters, they can expect an exceptional level of support through every step of the business, including training on daily operations, approved products and services, advertising, marketing and financial management of the business.

“We want to provide everything franchisees need to thrive — we believe that the very best way we can be successful is to ensure that our franchisees are well-supported,” said Shiring. “We have direct operating experience, business experience and marketing expertise all contained within our team. As we grow, we will continue to expand those resources to ensure incoming owners feel supported.”

The ideal Power Trucks USA franchisee, Fiel says, is someone business-savvy who has experience in customer service, is comfortable being the face of their business and is excited about connecting with truck and Jeep enthusiasts. These could be mechanics, technicians, service writers or entrepreneurs from other trades.

Looking ahead, Fiel says the team hopes to sell its first two franchise units by the end of 2022, and while Virginia is at the top of the list, the Power Trucks USA team is confident the concept will thrive in any market and is eager to connect with qualified and passionate partners all over the country.

“We really decided to franchise Power Trucks USA because it has had such a positive impact on our lives, the lives of our employees and our community — it allowed me to follow my passion for cars, spend fewer hours at work and make a great living,” he said. “We want to share this franchise opportunity with highly motivated individuals looking to become their own boss, achieve financial goals, positively impact and influence their community, and fulfill their automotive passions.”