TL;DR
When prospects fill out an inquiry form on a franchise development Website, the expectation is that they are inquiring because they are ready to buy.
When prospects fill out an inquiry form on a franchise development Website, the expectation is that they are inquiring because they are ready to buy.
Jordan Duran, Director of Franchise Development for MOOYAH Burgers, Fries & Shakes says its up to franchisors to find middle ground in the sales process and help understand what stage of search the prospect is in.
In this story
This story was originally published in 1851 Franchise on July 17, 2017. Burnaze summarizes and links to the original reporting.
Read the full story at 1851 FranchiseThe Burnaze newsletter
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