NRN: B.Good Names Brent Feldman CMO

Fast-casual chain B.Good has hired a new chief marketing officer, according to a report in Nation’s Restaurant News.

Brent Feldman, a former ad executive with decades of food and beverage client experience, replaces Kim Cerato, who recently left the company. Feldman will primarily handle the Boston-based company’s new product development and customer experience with a focus on brand consistency and awareness.

B.Good touts itself as providing locally sourced menus that regularly change with seasons and harvests. Menu items change depending on what is in season and available in the area. The chain has 70 locations through North America, Switzerland and Germany.

“The surface has barely been scratched on the stories it has to tell about itself,” Feldman said in a statement. “I’m most excited to expose more people to what many already know — that B.Good has incredibly delicious food you feel better about eating because of where it comes from and how it’s made. This is a brand that is rooted in local communities and I look forward to telling its story.”