Assisted Living Locators 2026 National Conference Celebrates “The Superheroes Amongst Us,” Delivers Actionable Growth Strategies

Conference overview

Centered around the theme “The Superheroes Amongst Us,” this year’s conference focused on the role of Assisted Living Locators advisors and covering strategies for serving families navigating senior care decisions.

“Our advisors are the superheroes of this brand, showing up every day to guide families through some of life’s most important decisions,” said Felicia Sanders, Brand President of Assisted Living Locators. “This conference was designed to honor that work while providing tangible tools and strategies they can immediately apply in their local markets.”

Growth strategies

The conference welcomed more than 100 franchisees and team members and featured a robust agenda of breakout sessions, peer-led discussions and expert presentations grounded in execution and business growth. Sessions focused on strengthening referral relationships, improving operational efficiency, leveraging emerging technology and building long-term, sustainable success.

Key presentations included Sarah Barker on leveraging advisors to win high-revenue, high-stability clients; Ben Ward on “The Superhero Standard” and the drivers behind business growth; Matt Reiner on using AI to automate daily tasks and increase efficiency; and Shauna Sweeney, in partnership with Tendercare, on the value of strategic alignment and collaboration to elevate business performance.

The conference concluded with an awards ceremony recognizing franchisees for leadership, growth and impact within the network. Award winners included Franchisee of the Year Chrissy and Marcus Moser, Naples, FL; Momentum Award recipient Tee Sharma, North Tampa, FL; Emerging Leader Sarah Hallmark-Brower, St. Paul, MN; New Performer Samantha Williams, Pensacola, FL; Revenue Growth Award recipient Danelle Neudecker, Bloomington, MN; Placement Growth Award recipient Sarah Garcia, Birmingham, AL.

Assisted Living Locators provides personalized, no-cost guidance to families navigating in-home care, independent living, assisted living and memory care options.