Griswold Embraces Innovation with New Brand Evolution

Griswold, the non-medical home care franchise with over 170 units, has unveiled its new tagline after undergoing a major brand evolution.

The recent update to its branding and design puts an emphasis on innovation and technology for the brand that has been providing quality home care to the elderly, disabled adults and individuals recovering from illnesses for more than 40 years. The franchise also created a new tagline, which sums the brand’s primary promise up in just two words: Live Assured.

“Live Assured is the promise we make to clients, their loved ones, caregivers, employees and the communities where we live and work,” said Griswold’s Vice President of Marketing Shelley Kanther.

The brand evolution will provide Griswold clients with the assurance that they will have the care they need, and also help Griswold stand out among its competitors.

“Caregivers love working with Griswold, and we’ve always offered superior care to our clients, which will never change. But, in a sea of sameness, Griswold must stand out,” said Griswold CEO Michael Slupecki.