Zing Coach and New York Sports Club Partner to Shape the Future of Health Club Member Experience

New York Sports Club (NYSC) and Zing Coach have partnered to address a key challenge in the fitness industry: converting rising membership numbers into sustained engagement and long-term retention. This collaboration introduces MYCO, NYSC’s AI fitness coach, which is powered by Zing Coach’s proprietary technology.

The partnership aims to bridge a critical gap in the fitness industry. While the U.S. fitness industry reached an all-time high of 81 million members in 2025 with a 4.2% increase in gym visits, nearly half of new members drop out within six months. Members who complete at least four personal training sessions, however, tend to stay 2.5 times longer, indicating that personalization is crucial for retention.

Zing Coach offers a solution by providing empathetic, structured programming directly within the gym operator’s ecosystem. This makes personalized guidance, previously limited by cost and scalability for individual personal training, accessible to a wider member base.

MYCO customizes training programs based on individual goals, energy levels, recovery needs, and real-life schedules. This extends support beyond the gym floor, helping members maintain consistency. The AI coach is designed to reinforce human coaching rather than replace it, allowing trainers to focus on in-person interactions while AI provides ongoing structure, guidance, and accountability throughout the week.

Personalized fitness programs

This hybrid model enables NYSC to scale personalized support across its entire membership without increasing operational complexity. Zing Coach reports retention rates more than 30% above typical fitness app benchmarks, attributing this success to its proprietary AI that adapts to real-world behavior instead of fixed plans.

> "Personal training is one of the most effective tools for member retention – but it’s never been possible to offer that level of support at scale. That’s the problem we’ve spent four years solving,” said Anton Marchanka, CEO of Zing Coach. “With MYCO, NYSC becomes the first major health club operator to embed adaptive AI coaching into its member experience – making structured, personalized guidance accessible to far more members from day one.”

> “Our members expect personalization and progress, not just access,” said Bill McMenamy, CEO of New York Sports Club. “Integrating AI-powered coaching allows us to extend expert guidance to all members of our Clubs, using emerging technology to support members’ goals in a way that’s more connected, intelligent, and sustainable.”

Industry challenges and solutions

For health club operators, the challenge lies in the structural difficulty of delivering personalized guidance at scale through traditional coaching models. A connected, hybrid experience like MYCO, powered by Zing Coach, aims to close this gap by providing a scalable digital coaching layer. This layer supports members from their initial sessions, drives consistent engagement, and helps convert initial onboarding into long-term retention.

Zing Coach is an AI-powered personal training platform that fosters consistent fitness habits. Its proprietary AI delivers personalized strength and conditioning programs that adapt in real time to goals, energy levels, readiness, and daily constraints. The platform’s AI model continuously learns from user behavior, contributing to industry-leading retention rates.

Zing Coach has received multiple innovation awards, including the Globee and The Connected: Health & Fitness awards. It partners with global brands such as Paris Saint-Germain and Les Mills to make movement more accessible and engaging for millions worldwide.

New York Sports Club (NYSC) is a leading full-service fitness brand in the Northeast, dedicated to improving lives through fitness. With neighborhood gyms in New York, Boston, Philadelphia, and Washington D.C., NYSC offers accessible, member-friendly fitness experiences centered on community, expertise, and personal growth.

Since 1973, NYSC has supported members of all levels in achieving their health and wellness goals through a comprehensive suite of offerings, including:

• Personal training
• Group fitness classes
• Heavy lifting areas
• Functional turf
• Cardio and strength equipment
• Recovery amenities
• Flexible membership options

As part of a family of brands that includes the boutique studio Fhitting Room and the women’s-only gym Lucille by NYSC, the company continually evolves its spaces and services to meet the changing needs of its members.