Fitness Premier Announces First Colorado Location in Highlands Ranch

HIGHLANDS RANCH, Colo. — Fitness Premier 24/7 Clubs, a rapidly expanding fitness franchise focused on community and comprehensive wellness, announces its entry into Colorado with a new location in Highlands Ranch. The franchise is owned and operated by husband-and-wife entrepreneurs Carlos and Brooke Aguilera, who will bring the first Fitness Premier location to the state.

Driven by a passion for fitness and a desire to invest in their community, the Aguileras decided to leave their careers in the tech industry to pursue their dreams of entrepreneurship. After moving back to Colorado from California in 2023, they noticed a lack of gyms offering comprehensive amenities and a strong sense of community. Brooke and Carlos were inspired to fill this niche by opening a Fitness Premier franchise in Highlands Ranch.

"We are beyond excited to bring Fitness Premier to Colorado and create a fitness community that focuses on the wellness and recovery of each member,” Brooke said. “Highlands Ranch is a booming suburb, and we believe that Fitness Premier is the perfect fit for the community.”

The Highlands Ranch Fitness Premier club will be located at 2680 East County Line Road and is slated to open within the next several months. It will be the largest Fitness Premier location in the country, boasting 20,000 square feet and featuring every amenity that Fitness Premier offers.

The state-of-the-art facility will include:

• A comprehensive recovery suite spanning 2,000 square feet, complete with dry saunas, red light therapy, hydro massage, cryotherapy chairs, compression therapy, Therabody recovery amenities, and more.

• Traditional fitness amenities such as cardio and strength equipment, personal training and group training classes, silver sneakers classes, and group studio classes ranging from Zumba to HIIT.

• Unique amenities include a kids club, steam showers, frost lockers, Biocharger, smoothie and protein machines, a giant astroturf area for sleds and tire flipping, and a dedicated space to partner with local businesses catering to holistic healing practices such as acupuncture, chiropractor, massage/couples massage, and more.

“Brooke and Carlos’ dedication to the community aligns perfectly with Fitness Premier’s values,” said Vice President Rick King. “We are confident their leadership will establish this club as a premier destination for fitness enthusiasts across this dynamic Front Range community."

The Aguileras plans to open multiple Fitness Premier locations in Colorado over the next 8-10 years. Their immediate goal for the Highlands Ranch location is to reach approximately 2,500 members within the first year. They also plan to actively support the community through business-to-business partnerships and local charitable sponsorships.

Fitness Premier 24/7 Clubs is a fast-growing fitness concept that fosters community between its staff and guests. With a focus on strategic growth markets, Fitness Premier differentiates itself through its people, culture, and systems. Founded by Jason Markowicz, Fitness Premier began franchising in 2016 and has since expanded to 19 locations. Fitness Premier offers entrepreneurs the opportunity to join a brand with the support, innovation, technology, marketing, culture, and product differentiation they need to succeed. To learn more about franchise opportunities, visit