QSR Magazine: McDonald's to Invest $2.4 Billion on Upgrades in 2018

McDonald's will invest in upgrading the consumer experience. According to a recent article in QSR Magazine , the brand will be investing over $2 million in order to elevate its stores in 2018. The brand aims to open an additional 1,000 restaurants throughout the years.

In 2017, the company experienced success through the use of technological integration including mobile order and pay, kiosks and delivery systems. New menu items including chicken tenders also served to boost sales. This new offering was so successful, it had to be taken off menus when stores could not meet the demand.

"We plan to continue making meaningful investments in technology to modernize the customer experience and redefine convenience. I'm confident that now is the opportune time to strategically invest in our business and our restaurants to drive profitable growth and become an even better McDonald's," said Chief financial officer Kevin Ozan.

McDonald's has also been dedicated to refranchising its restaurants. According to the article, the brand has surpassed its goal to refranchise 4,000 locations and has brought its franchised unit ratio up by ten percent.