Franchising Magazine USA: How The Landscape Of The Senior Industry Has Changed To Keep Up With A Booming Senior Population

According to the National Council on Aging , 90% of seniors say they plan to remain in their homes for the next five to 10 years, a trend that has continued to grow due to the COVID-19 pandemic and nurse shortages at nursing homes. This trend comes as the number of seniors over 85 is expected to more than double by 2040. Senior service industries now have to strategize and quickly evolve to meet these demands.

TruBlue Total House Care , the only national provider that specializes in total house care for seniors, is seeing the impact of a growing senior population. To meet this demand, they are adding locations across the country. While most senior brands focus on the health care aspect, TruBlue handles their client's needs inside and outside the home. They can help with the smallest to largest housecare tasks so seniors can age peacefully in their homes.

Their mission is being met with growing interest and success. In the past two years, TruBlue Total House Care has doubled their year over year revenue. The brand has also added 18 locations in 2022, putting them on track to reach its goal of opening 40 new locations and having 100 operating units.