Robeks Welcomes Dawn Eriksen-Foy as Vice President of Franchise Sales

Eriksen-Foy's professional background includes pivotal leadership positions, notably as the Director of Franchise Sales at Bonchon, where she significantly contributed to expanding the brand's presence nationwide. Prior to her tenure at Bonchon, Eriksen-Foy distinguished herself as the Regional Manager of Franchise Sales at Wingstop, spearheading successful franchise development initiatives across diverse markets. Drawing from her extensive sales background as a Sales Manager at Sprint, Eriksen-Foy has a proven track record of driving revenue growth and fostering lasting client connections.

In her new role at Robeks, Eriksen-Foy will leverage her expertise in sales leadership and franchise development.

“I am honored to join the Robeks team and lead our franchise sales efforts, said Eriksen-Foy. “Robeks has built an outstanding reputation for dedication to quality, and I can't wait to work hand-in-hand with our franchise partners to bring nutritious and delicious options to even more communities across the nation.”

A Cum Laude graduate of Hofstra University, Eriksen-Foy’s commitment to excellence extends beyond her professional endeavors. Her history of supporting philanthropy reflects Robeks' core values of community involvement and giving back. Eriksen-Foy's volunteer work with City Harvest and fundraising efforts for St. Jude Children's Hospital and the Tomorrow Children's Fund demonstrates deep-seated compassion and a genuine desire to make a positive difference in people's lives—values that lie at the heart of Robeks' mission to promote health and well-being within communities.

"We are delighted to have Dawn onboard as Vice President of Franchise Sales," said David Rawnsley, President of Robeks. "Her remarkable track record and unwavering dedication to driving growth make her the ideal leader to spearhead our franchise development efforts."