Taco John’s® to Make its Triumphant Boston-Area Debut

The Olé The Day movement continues to sweep the nation as Taco John’s will soon be planting its flag in the New England area with a new location coming to Lawrence on Feb. 13 – its first in Massachusetts.

Located at 50 S. Broadway near Pemberton Park and Riverfront State Park, guests along the Merrimack River will be able to celebrate the original Taco Tuesday® with Bigger. Bolder. Better. flavors. It’s only a matter of time before Taco John’s fresh made-to-order tacos and habit-forming Potato Olés® will become the talk of Beantown with the Lawrence restaurant marking the first of 22 future locations in the Boston area, under a development agreement with Reliance Hospitality.

“Taco John’s is one of the largest Mexican quick-service brands in America, so it makes perfect sense to introduce it to Boston,” said franchisee and Reliance Hospitality CEO Arsal Jaffrey. “With its uncompromising standards of food quality and dedication to using fresh, real ingredients, we could not be happier with this partnership to introduce such a popular restaurant to a wider audience.”

The Lawrence Taco John’s location will open its doors at 10 a.m. on its debut day. Afterwards, its regular business hours will be from 6 a.m. to midnight every day of the week. There will be a special Grand Opening celebration on March 1 with a ribbon cutting ceremony. But the real party will be for the first 100 guests to arrive that day, as they will receive a special Golden Ticket that will be good for FREE Potato Olés® for the year!

With its fusion of distinctive flavors and bold south-of-the-border spices, the Taco John’s menu offers several signature items, including Meat & Potato Burritos, Stuffed Grilled Tacos, Potato Olés® and craveworthy Fried Chicken Tacos. Taco John’s features signature specials like Taco Tuesday® and everyday value starting at $1, $2 and $3 on the ValuEST Menu. Download the Taco John’s Mobile App and join Bigger Bolder Rewards for free food and exclusive offers today!

flavors for more than 50 years. Now, Taco John’s operates and franchises nearly 400 restaurants in 22 states – making it one of the largest Mexican quick-service restaurant brands in America. With bold originals like Potato Olés®, Taco John’s knows how to Olé The Day.

Taco John’s prides itself on serving generous portions of its signature menu items that are made-to-order using fresh, high-quality ingredients, seasonings and sauces. The brand was listed on Entrepreneur’s “Top Food Franchises of 2023” under the “Mexican Food” category and was recently recognized by QSR Magazine as a “Top 15 Chain Ready to Contend as Fast Food’s Top Players.” Taco John’s is led by CEO Jim Creel, who was named one of “The Most Influential Restaurant CEOs in the Country” by Nation’s Restaurant News in 2022.

Taco John's is the 3rd largest Mexican QSR with a proven business model that has thrived for 56 years and is poised for growth. Don’t just add Mexican to your portfolio…add West-Mex!