TL;DR
Slim Chickens has opened a new location in Bournemouth, England, as part of its United Kingdom expansion. The brand is known for its cooked-to-order fresh food and high-quality menu items, including chicken tenders and 17 house-made dipping sauces.
“As we continue to expand, we are so glad to have groups like JRK Restaurants and Boparan Restaurant Group along our side propelling our growth,” said Jackie Lobdell, vice president of franchise development at Slim Chickens. “I know these groups will do an amazing job introducing the brand to the local Bournemouth community.”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items.
Fans also resonate with the southern contemporary look and feel and open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
Slim Chickens is a fast-casual brand in the better-chicken segment, built to scale across markets with flexible formats. Its diverse menu, cooked-to-order quality, and Southern hospitality continue to drive strong growth.
In this story
This story was originally published in Franchising.com on August 19, 2021. Burnaze summarizes and links to the original reporting.
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