Xponential Fitness launches digital platform Xponential+

Customers will have access to the franchisors’ brands and thousands of classes on-demand

Xponential Fitness , the curator of boutique fitness brands, has announced the launch of its exclusive digital platform, Xponential+, or XPLUS. The platform will allow subscribers to access the workouts and classes for all of Xponential Fitness’ brands. Xponential’s brands include Club Pilates , Pure Barre , CycleBar , StretchLab , YogaSix , Row House , AKT , STRIDE , Rumble and BFT .

The subscription plan currently costs $29.99 a month, and is currently available to subscribers across 175 countries. The app also enables users to view nearby studios and request a free class or booking information.

Xpontential+ represents the next digital step for the franchisor, with each brand previously having its own dedicated streaming platform. The new app now conveniently offers workouts and classes from each brand under a single app.

“Unlike many consumer-facing fitness apps that generalize across various fitness formats, XPLUS brings together each of the category-leading experts across a breadth of modalities, in one single app,” said Garrett Marshall, president of fitness streaming for Xponential Fitness.

“Consolidating all of our brands’ digital offerings into one app will provide our customers with unprecedented optionality and a way to cross-train with the leaders in their favorite fitness formats.”