Fast Casual: Jamba Juice Adding Digital Menu Boards

Jamba Juice is adding digital displays and indoor digital menu boards to its locations. According to Fast Casual, the tech-based decision comes as the brand is redesigning its stores and rolling out a growth strategy. To make this upgrade, Jamba Juice is teaming up with Sicom, which offers menu boards that can be seamlessly integrated with point-of-sale systems. The new technology will also allow Jamba Juice locations to instantly update promotions and LTOs.

In a press release quoted by Fast Casual, Jamba Juice’s general counsel and vice president of development, Josh Nicosia, said, “We have a big vision for the future of the Jamba brand, and the solutions and services from Sicom are well aligned with our new initiatives and goals for future growth.”